A template used to mean "a format that gets views". That is not enough for a Drop. A pose challenge can pull 79M views and still send nobody to an app, because what it sells is the creator's own flexibility. A Drop needs a format that wins and carries an app with it.
So each template now carries four things: its proof (apps pay to run it, it is rising now, or it wins organically), how many different accounts use it, what it takes to shoot (anyone with a phone, some editing, or a rare talent) and its bridge to the app: where the app enters the video and why a viewer would download it. The report groups them by that verdict. What the apps already pay for comes first, then organic formats with a bridge, and formats that only win reach fold away at the end.
- "Apps pay for these" first: the formats behind ads that apps keep running
- Each template shows where the app enters and why someone would download it
- A template used by a single account is flagged: test it before scaling
- Formats that need a special talent or lead to no app are kept, but out of the way
- Rated templates come with the next companion release; older reports show theirs as not rated yet